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Interview with Robert Auer, Director of Sales Asia Pacific / Global Partner Sales

Robert Auer has been director of sales for Asia-Pacific for global partner sales with TDM Systems since 2016. In this interview, he explains what his range of duties are and what qualifications he has to bring with him in this area.

Robert Auer, Director of Sales Asia Pacific / Global Partner Sales
Robert Auer, Director of Sales Asia Pacific / Global Partner Sales

Question: Mr. Auer, how did you come to be at TDM Systems?

I spent a while working in process automation, tool management and Tool Lifecycle Management, so TDM was "on my radar" for several years. It all came down to the right timing, really. I was looking for a new job and TDM was in the back of my mind. And as luck would have it, there was a vacancy for the exact position I was interested in. I was simply in the right place at the right time – fate or luck, call it what you will.

Question: Why did you decide to work for TDM Systems?

I was looking for jobs in companies with an international outlook that were offering a top-quality product. As I said, I had always been aware of how TDM was developing, so I knew that its business concept was very internationally oriented with a forward-looking product. Add to that exciting new developments such as TDM Global Line, and of course an excellent working environment. My first impression has now been confirmed: A first-class product and a first-class team.

Question: What are the typical tasks of a Sales Manager Asia Pacific/Global Partner Sales at TDM Systems?

As a Sales Manager Asia/Pacific and in Partner Management, I work in an international environment. Every day at work, I am in direct contact with partners and customers – we have an open channel of communication. The focus with our technology partners is on our collaboration on a technical level, and on developing a commercial basis for this collaboration.

Robert Auer, Director of Sales Asia Pacific / Global Partner Sales
Robert Auer, Director of Sales Asia Pacific / Global Partner Sales

Question: What do you particularly like about your work at TDM Systems?

I particularly enjoy working with our partners from all over the world. I work alongside customers and partners in Germany, Italy, England, Sweden, the USA, India, Malaysia, China and Japan. It gives me great pleasure to be in contact with a whole range of people from numerous different cultures. But I can't go without mentioning the strength of our product and the chance to be involved in the future of digital manufacturing. And perhaps most important for me is the team at TDM, the people who make the company what it is. In short, it's the variety that makes my job worthwhile – and there's a lot of variety at TDM.

Question: Why did you decide to work in the Sales & Partners division?

I'm an engineer at heart – I was trained as a programmer. That gives me a technical understanding and helps me to implement solutions and to grasp the situation at a customer's site. Even earlier in my career, my focus was on marketing and sales. I like being creative, enjoy traveling and am good at working with customers and partners to develop and implement solutions. The balance of technology, creativity, business and people at TDM is perfect for me.

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